90s Football Store is a Hong Kong-based football retailer serving fans and collectors with officially licensed football shirts and related memorabilia. Its range spans current-season and classic designs, including club shirts, national-team kits and league collections from competitions such as the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, the J League and Hong Kong football. Shoppers can find items from clubs including Barcelona, Real Madrid, Arsenal, Manchester United, Liverpool, Juventus and Paris Saint-Germain, alongside special collections such as Messi, Team Hong Kong, Formula 1 and Captain Tsubasa. The store also offers jackets, sweatshirts, toys, accessories, sports cards, original retro products, namesets and patches. Based in Hong Kong, it ships worldwide.

For collectors looking to buy or sell, 90s Football Store operates an online auction platform and accepts consignment submissions of authentic shirts and collectibles. Submitted items undergo an initial screening and legitimacy check before listing. The store manages photography, listings, customer enquiries, payments, packing and shipping, and states that sellers are paid within ten days after a successful sale. Auctions provide local and overseas buyers with an opportunity to bid.