Chris

911CustomLures is a premier manufacturer of custom fishing lures, founded by Chris, a retired paramedic from Rockwell, NC. Born out of his recovery journey, the brand specializes in hand-tied and handmade jigs, spinnerbaits, buzzbaits, and various jig heads, ensuring each product is meticulously crafted and field-tested. 911CustomLures caters to both competitive anglers and casual fishing enthusiasts, designed specifically to enhance fishing experiences in diverse environments, particularly within local river chains and reservoirs.

With a commitment to quality, each lure is developed using innovative techniques that allow for superior performance while also reflecting Chris’s deep Christian faith. The lures incorporate unique tying methods inspired by biblical principles, symbolizing significance in each detail. 911CustomLures continues to evolve, expanding its product line with finesse jigs, football jigs, and more, all framed within a mission to help anglers catch more fish. With a focus on customer satisfaction, most products are built and shipped within two weeks.