99c Discounted Stores is a value-focused retailer based at Shop #18, Tradorette Building, Kingsway Road, in Maseru, Lesotho. Its store and online shop bring together a broad range of everyday goods across categories, with products and prices displayed for convenient browsing and purchasing. The selection includes beauty and personal care items such as hair treatments, oils, conditioners, relaxers and skin-care products, alongside bicycles and sports goods.

For the home, shoppers can find kitchen appliances and cooking equipment, including gas stoves, electric cookers, kettles and food-preparation appliances. Household essentials include garment racks, storage wardrobes, shoe racks and drying racks. The store also offers outdoor and leisure products such as folding chairs, cooler boxes, grills, picnic stoves and firelighters, as well as selected groceries and beverages, including bread. Its catalogue features products for personal care, cooking, storage, recreation and daily use, making it a convenient destination for a variety of practical purchases.