AAARI, which stands for Asian American / Asian Research Institute, is an esteemed brand associated with The City University of New York. Recognized for its dedication to research and academic excellence, AAARI offers a wide range of programs and services. One of their notable offerings is the Annual Gala, where scholars, researchers, and community members gather to celebrate achievements in Asian American studies.

Additionally, AAARI organizes annual conferences that bring together experts and scholars from diverse fields to engage in meaningful discussions. The brand is also known for its publications, including the CUNY FORUM, which features compelling essays, memoirs, and personal accounts that shed light on Asian American experiences. Furthermore, AAARI hosts the Asian American Film Festival, showcasing the creativity and talent of Asian American filmmakers.

With its commitment to education and the dissemination of knowledge, AAARI has established scholarships, including the Betty Lee Sung Research Endowment Fund and the CUNY Thomas Tam Scholarship, providing opportunities for students pursuing Asian American studies. Overall, AAARI plays a vital role in promoting research, cultural awareness, and community engagement within the Asian American community