Bitly is a digital engagement platform that helps individuals and organizations create, share, and measure connections with their audiences. Its tools include a URL shortener for turning long web addresses into compact links, custom domains and branded links for a recognizable, consistent experience, and QR codes and 2D barcodes for connecting offline interactions to digital destinations. Bitly also offers link and QR code analytics, link-in-bio pages, mobile links, UTM campaign tools, digital business cards, and dynamic routing to support a range of marketing and customer engagement needs.

The platform serves businesses across industries including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, financial services, education, and professional services. Users can connect Bitly with existing tools through its integration library and apps, while developers can access API documentation and resources. Bitly provides free sign-up options as well as pricing and services for larger organizations. Its website also offers guides, webinars, customer stories, a help center, and trust and security resources.