Aajiva is a jewellery brand operated by Aajiva Jewellers Pvt. Ltd., based in Mumbai, India. Its collections bring together handcrafted styles and pieces for everyday wear, gifting, celebrations, and special occasions.

The range includes bracelets, rings, anklets, jewellery sets, toe rings, pendants, and earrings, with dedicated collections such as Everyday Essentials and new arrivals. Customers can browse by category, budget, mood, or occasion, with styles spanning daily wear, office wear, party wear, and wedding wear. Aajiva also promotes gift options, combos, best sellers, and special offers, including a first-order discount.

The site highlights 925 sterling silver jewellery with BIS hallmarking and offers a seven-day return policy. Aajiva serves women, men, and children, and invites customers to share their looks through its community and social channels. Its online store provides account and wishlist features, product notifications for out-of-stock items, and customer support through phone, email, and chat.

The brand also publishes an Our Story section and jewellery care guidance to help customers explore and look after their purchases