Aaj Kya Banau is a recipe discovery platform featuring a curated collection of Indian and global dishes for home cooks and food lovers. Its library includes thousands of recipes across more than 25 cuisines and eight meal categories, with options for vegetarian, non-vegetarian, healthy, and fast-food cooking. Visitors can browse ideas for breakfast, lunch, snacks, dinner, desserts, and roti, or explore dishes by region, cuisine, and ingredients.

The collection highlights regional Indian cooking, from Kerala, Andhra, Karnataka, and Tamil Nadu to Bihar, Punjab, Rajasthan, and Mumbai, alongside international and fusion recipes. Examples include Kerala-style avial, gongura chicken curry, ilish pulao, dosa wraps, and Schezwan vegetable noodles. The site also offers step-by-step cooking videos and nutrition facts, with recipes updated daily. An Ayurveda-inspired body-type quiz helps users discover recommendations aligned with Vata, Pitta, or Kapha. By combining practical meal-time browsing, diverse culinary traditions, and personalized discovery, Aaj Kya Banau helps users find dishes suited to their preferences and needs.