Australian Amusement, Leisure and Recreation Association Inc (AALARA) is the peak national body representing the amusement, leisure, and recreation industry in Australia. Since 1994, AALARA has connected industry professionals, business owners, and operators within the Australian Amusement, Leisure, and Recreation industry. AALARA's main focus is to educate and train its members to achieve excellence and professionalism in business ethics, operations, and practices.

They also promote and safeguard the interests of their members while providing valuable industry information and trends. As the united voice for the amusement, leisure, and recreation industry, AALARA works closely with the government and community. They have responsibilities in areas such as safety, operations, and management within various sectors, including theme parks, indoor play centers, water parks, and more.

AALARA strives to maintain the highest standards of professionalism, safety, and performance within the industry, ensuring that members provide quality services and experiences for the public