The American Alliance of Museums (AAM) is a reputable brand that is dedicated to promoting and supporting the museum industry. At its core, AAM aims to enhance the museum experience for visitors by providing resources, publications, and professional development opportunities for museum professionals. AAM offers a diverse range of products and services to cater to the needs of both individuals and institutions in the museum field.

For individuals, AAM provides resources such as a comprehensive resource library, blog, and museum magazine, as well as toolkits and guides to advance their careers. The JobHQ platform allows individuals to find job opportunities and seek advice on the museum industry. AAM also hosts recognition events and offers networking and career management resources.

For institutions, AAM offers accreditation and excellence programs, advocacy initiatives, and access to a diverse network of professionals through their membership program. They also provide resources for financial sustainability, diversity, equity, accessibility, and inclusion in museums, and educational programs for P-12 students. With a strong commitment to excellence and advocacy, the American Alliance of Museums is a trusted brand that strives to support and advance the museum community on both a local and global scale