Unclaimed brand
Shop the official AAPE Hong Kong & International online store for new arrivals, exclusive drops & more from AAPE BY A BATHING APE®.
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Hex Code
Color name
RGB
HSL
CMYK
#F9423A
Sunset Orange
249, 66, 58
3, 94, 60
0, 73, 77, 2
#1C1C1C
Cod Gray
28, 28, 28
0, 0, 11
0, 0, 0, 89
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
AAPE BY A BATHING APE® is a streetwear brand whose official Hong Kong and international online store presents its style as an unapologetic vision for a new generation. The site offers new arrivals, exclusive drops and collections for men and women, bringing together casual clothing, footwear, bags and accessories. Apparel includes T-shirts, tops, shirts, sweatshirts, knitwear, jackets, shorts and pants; women’s selections also include dresses and skirts.
Shoe options include sneakers and slides, while accessories range from hats and socks to sunglasses. The store features themed lines such as AAPE NOW, AAPE CAMPUS CLUB, AAPE STREET DRIFT and AAPE WOODLAND CAMO, alongside sportswear collections for gym, pickleball and COOL TOUCH styles. Collaborations listed on the site include projects with Coca-Cola, Alpha Industries, Russell Athletic and Lay’s.
BABY MILO® products are also available, including collectible blind boxes. Customers can shop online, browse by category, and select from multiple languages and international regions. The site advertises global shipping on qualifying orders and a discount for first-time customers
Brand industry
E-commerce and Shopping
Company type
Suggest company type
Year founded
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Company size
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Youth streetwear
Moonface graphic apparel
Camouflage streetwear
Graphic sneakers and casual shoes
Streetwear collaborations
How do I download the AAPE logo?
The AAPE logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does AAPE's branding look like?
AAPE’s identity centers on the AAPE wordmark and its recurring ape-face or Moonface emblem, with BABY MILO® as a distinctive companion character mark. Its visual language pairs bold, compact lettering with black-and-white foundations, vivid yellow and red accents, and camouflage; playful character graphics and streetwear photography sit alongside energetic, high-contrast campaign compositions and clean product layouts.
What are AAPE's brand colors?
The AAPE color palette uses the hex codes #F9423A, #1C1C1C and #FFFFFF.
The AAPE name, logos and brand assets are trademarks of AAPE and its affiliates. Brandfetch isn't affiliated with or endorsed by AAPE. Their use is subject to AAPE's brand guidelines.
