Blockthrough, part of the eyeo group, provides programmatic advertising solutions focused on monetizing Acceptable Ads. Since 2023, Acceptable Ads Exchange (AAX) has operated under the Blockthrough name, combining the two businesses into one unit. Together, they help publishers generate revenue from users who agree to see nonintrusive advertising, while supporting a more sustainable and fair internet for publishers, advertisers, and users.

The company manages monetization for more than 15 billion ad impressions per month across its partners, including the majority of Comscore’s Top 100 publishers. Its programmatic solutions also help brands and agencies reach an audience described as young, well-educated, and tech-savvy, with an interest in nonintrusive ads. For customers, Blockthrough offers continued access to its programmatic services, customer support, and solutions designed to improve revenue performance. Its teams work to streamline product roadmaps and develop optimized tools for Acceptable Ads monetization. By bringing Blockthrough and AAX together, the company aims to expand its capabilities and scale in this specialized advertising market.