Abacus is an award-winning Software as a Service (SaaS) provider that specializes in offering unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) solutions. With over 20 years of experience, we have established ourselves as leaders in the B2B publishing sector, helping brands and communities enhance revenue and engagement through personalized digital experiences and offers. Our innovative platforms and services cater to diverse industries, including media and publishing, member bodies, and brands.

For publishers, we offer content management and audience management technology that maximizes audience engagement and monetizes content. Member bodies can leverage our technology and services to increase member engagement and revenue through relevant content delivery and personalized member communications. We also assist brands and communities, such as charities, retail, and financial services organizations, in delighting their customers with tailored digital experiences.

By combining data from multiple channels, our solutions provide powerful insights and segmentation, driving dynamically personalized offers and experiences that improve customer engagement and propensity to buy. At Abacus, we are committed to providing actionable insights, GDPR-compliant personalization, and flexible interoperable digital user experiences. Contact us today to discover how our platforms and services can help you elevate your digital strategy and achieve your business goals