Abaya Noir is a distinguished fashion brand founded in 2009 by Egyptian couple Amir Ezzeldin and Noha Genena in Cairo, Egypt. Born from Noha's personal quest for elegant and modest attire as a hijabi woman, the brand has successfully filled a gap in the market that previously lacked stylish options for modest clothing. Initially catering to friends and family, Abaya Noir quickly gained acclaim for its innovative abaya designs that blend simplicity, fashion, and functionality.

In just a year, the brand expanded with its first retail location, and by 2024, Abaya Noir has broadened its reach to a global audience, offering an extensive range of products including abayas, swimwear, headwear, and a variety of accessories. Committed to ensuring a secure shopping experience, Abaya Noir provides online payment solutions, free returns, and swift delivery to customers worldwide. The brand embodies the essence of modest fashion, allowing women everywhere to express their unique style gracefully.