Cruise Planners is a travel agency specializing in cruises, vacations, and personalized trip planning. The brand connects travelers with personal travel advisors who help them compare options, find value, and plan journeys suited to their interests. Customers can search for cruises by line, ship, destination, length, and departure date, with itineraries spanning regions such as Alaska, the Caribbean, Europe, the Mediterranean, and river routes. The site also offers searches for hotels and escorted tours from a range of suppliers.

Beyond cruise bookings, Cruise Planners arranges land vacations, including all-inclusive resorts, family and Disney vacations, luxury villa rentals, and private car and guide services. Its offerings include group travel, weddings and honeymoons, hosted sailings, river and expedition travel, excursions, activities, and travel insurance. Travelers can also access practical planning resources, such as a mobile app, travel tools, currency exchange information, port shopping coupons, and a first-time cruiser guide. The brand promotes exclusive pricing, special offers, and added amenities on select trips, alongside travel inspiration, magazines, and brochures.