Unclaimed brand
Located in the heart of London's medical district, our contemporary clinic resides within one of Wimpole Street's most established buildings, providing the a.b.c. smile solution.
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#F4B400
Selective Yellow
244, 180, 0
44, 100, 48
0, 26, 100, 4
#FFE982
Kournikova
255, 233, 130
49, 100, 75
0, 9, 49, 0
#770E13
Dark Tan
119, 14, 19
357, 79, 26
0, 88, 84, 53
The a. b. c.
smile is an award-winning cosmetic and restorative dental practice in Fitzrovia, London, founded by principal dentists Dr Edward Li and Dr Tanya Patel. Its approach is centred on enhancing natural teeth while prioritising dental health, with care provided by a multidisciplinary team that includes restorative dentists, an oral surgeon and a periodontal hygienist. The practice’s signature three-step concept—align, brighten and contour—combines orthodontics, teeth whitening and carefully planned cosmetic treatment to create natural-looking results.
Alignment options include clear fixed braces and removable aligners; contouring may use composite resin, porcelain or precision gum reshaping. The team also provides porcelain veneers, restorative and rehabilitative dentistry, treatment for worn or damaged teeth, gum health care, and options for replacing missing teeth, including implants and bridges. Consultations and treatments are planned around each patient’s needs, with phased care for more complex cases.
Porcelain work is crafted with an artisan ceramist. The practice also collaborates with referring dentists and has received recognition in dental awards, including honours for cosmetic and restorative cases
Brand industry
Health
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size