A Better World

A Better World is a social enterprise focused on creating uplifting games and apps that encourage kindness, optimism, and charitable action. Its flagship Facebook game invites players to do good, have fun, and support real-world causes, rewarding positive actions with in-game benefits. Players can earn “Positive Power” by performing acts of kindness, expressing gratitude, sending get-well notes, and sharing hopes, dreams, and stories of good deeds.

The game combines community participation with a range of creative activities. Players can take on jobs such as magician, detective, or recycling worker; customize their appearance with clothing, costumes, hats, and shoes; and care for pets including dogs, cats, unicorns, and dinosaurs. They can also decorate their homes with furnishings and magical objects, then build settings ranging from beach houses and mansions to castles. A Better World presents these features as part of a broader vision: encouraging the best in people and helping make the world better by “planting flowers instead of pulling weeds.” The site also shares information about the founders, company news, and media coverage.