Unclaimed brand
Associated British Foods is a diversified international food, ingredients and retail group with sales of £20.1bn, 138,000 employees and operations in 56 countries across Europe, Africa, the Americas, Asia and Australia.
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Hex Code
Color name
RGB
HSL
CMYK
#D0043C
Monza
208, 4, 60
344, 96, 42
0, 98, 71, 18
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#101010
Cod Gray
16, 16, 16
0, 0, 6
0, 0, 0, 94
ABF (Associated British Foods) is a multinational food processing company based in the United Kingdom. It was founded in 1935 and is headquartered in London. ABF operates under several divisions, including grocery, sugar, agriculture, ingredients, and retail.
The company's grocery division includes brands such as Twinings, Ovaltine, Mazola, and Jordans. In the sugar division, ABF owns British Sugar, which is one of the leading sugar producers in the country. Its agriculture division focuses on the production of animal feeds, while its ingredients division manufactures food ingredients like emulsifiers, enzymes, and yeast extracts.
Additionally, ABF owns the popular UK-based retail brand Primark. ABF has a global presence, with operations in Europe, the Americas, Africa, and Asia. The company has a number of noteworthy subsidiaries, joint ventures, and partnerships.
AB Sugar operates in several countries worldwide, including China, Spain, and Poland. AB Mauri, a subsidiary of ABF, is a major player in the yeast and bakery ingredients market. Primark has stores in multiple countries, including the UK, Ireland, Spain, Germany, and the United States.
In terms of market position, ABF is a significant player in the food industry. The company reported revenue of £13. 88 billion in 2020, with a net income of £686 million.
ABF faces competition from other large food processing companies such as Nestlé, Unilever, and Kraft Heinz. However, it has maintained a strong presence due to its diverse product portfolio and successful retail brand, Primark. Over the years, ABF has achieved several milestones and made significant changes to its strategy.
In 1995, the company acquired the fast-growing retail brand Primark, which has become a major contributor to ABF's success. ABF expanded its global footprint and diversified its operations by acquiring businesses and forming joint ventures. In recent years, the company has focused on sustainability and ethical practices, as well as expanding its online presence to complement its physical retail stores.
As of the latest update, ABF continues to operate successfully in the food processing industry. The company has managed to navigate the challenges posed by the COVID-19 pandemic and remains well-positioned for future growth. ABF's retail brand, Primark, has been gradually reopening its stores and adapting to the changing consumer landscape.
The company's commitment to sustainability and diversification across various divisions helps it maintain a strong market position
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
10,001+ employees
Value fashion retail
Branded grocery and tea
Yeast and bakery ingredients
Sugar production and refining
Animal feed and agricultural services
How do I download the ABF logo?
The ABF logo comes as a dark logo. Download as SVG or transparent PNG.
What does ABF's branding look like?
The ABF wordmark is a simple, uppercase ABF monogram rendered in a restrained corporate lockup, without a prominent standalone emblem or decorative motif. Its visual identity favors clean, straightforward typography, a predominantly white canvas with dark text and restrained red accents, supported by documentary business and people photography and spacious, clearly structured layouts.
What are ABF's brand colors?
The ABF color palette uses the hex codes #D0043C, #FFFFFF and #101010.
The ABF name, logos and brand assets are trademarks of ABF and its affiliates. Brandfetch isn't affiliated with or endorsed by ABF. Their use is subject to ABF's brand guidelines.
