Unclaimed brand
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. This is our story.
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Hex Code
Color name
RGB
HSL
CMYK
#FF6200
Blaze Orange
255, 98, 0
23, 100, 50
0, 62, 100, 0
#E5B68B
Gold Sand
229, 182, 139
29, 63, 72
0, 21, 39, 10
#A05225
Paarl
160, 82, 37
22, 62, 39
0, 49, 77, 37
Amazon is a global technology and retail company whose work is guided by four principles: customer obsession, passion for invention, operational excellence, and long-term thinking. About Amazon Singapore is the company’s local information and news platform, sharing updates on its business, employees, community programs, and environmental initiatives. Amazon’s services include the Amazon online store, delivery and logistics, Amazon Web Services (AWS), and entertainment.
Through Amazon. sg, customers can shop a broad selection of products, while AWS provides cloud and artificial intelligence services for businesses and other organizations. The Singapore site also reports on local deals, shopping developments, and Amazon’s activities across Southeast Asia.
Its coverage highlights topics such as job creation and investment, support for small businesses, skills training, STEM education, and community partnerships. On sustainability, Amazon shares information about its Climate Pledge, operational efforts, packaging improvements, and supply chain. The site offers a window into how Amazon serves customers and works with businesses and communities in Singapore and the wider region
Brand industry
E-commerce and Shopping
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