About is a content brand founded by Xiaohongshu in 2021. Inspired by Xiaohongshu’s “Inspire Lives” philosophy, it explores the many ways people live and encourages readers to reconsider what makes life meaningful. The brand brings its ideas to audiences through a mix of print publications, podcasts, videos, offline events, and collaborative creative projects.

Its magazine-book series combines reflections on everyday life with practical ideas and personal perspectives. Issue 11, “A Life with Room to Breathe,” considers what it means to feel at ease and make space for oneself. Topics include creating a personal refuge, finding comfort through collecting or clearing possessions, learning small skills, using pauses to experience time differently, and allowing emotions to flow. The issue also explores deep reading, balancing love with personal time, building a “life bank,” training the brain, and cultivating an emotional garden. Across its varied formats, About offers thoughtful prompts for readers interested in understanding their habits, feelings, relationships, and everyday choices.