Abrar Zahin is an e-commerce operator and founder of Merchwheels LLC, a company managing a portfolio of brands across the United States and Bangladesh, with a European entity supporting its reach in Europe. Trained as a doctor in Bangladesh, Zahin began learning Shopify while studying medicine and built his business through hands-on experimentation and data-led systems. Merchwheels oversees six brands, including premium fashion, Gen Z apparel, and a Bangladeshi plushie label.

Its services and capabilities span e-commerce operations, paid advertising on TikTok and Meta, Shopify storefront design, conversion rate optimization, copywriting, and creative production. The business also develops automation infrastructure, including Node. js scrapers, Discord bots, and AI-assisted video and advertising workflows.

Zahin describes a practical approach centered on testing, measuring results, and scaling what converts. The portfolio has generated more than $7 million in lifetime e-commerce revenue, with milestones including 10,000 orders fulfilled and substantial sales growth through paid media. Merchwheels combines brand building, marketing, storefront optimization, and operational tools to support growth across its markets