Abso is a Hungarian brand focused on plant-based nutrition and products for people pursuing a more conscious lifestyle. Its range includes plant-based protein powders, protein bars and keto bars, alongside rice porridge, nut butters and other dietary supplements. The brand presents its products as made with clean ingredients, authentic flavour and premium quality. Its online store groups products into categories and features new arrivals and special offers, helping customers explore the range and find options suited to their preferences.

Beyond its products, Abso shares recipes and practical inspiration through its blog and recipe section. Visitors can also find downloadable recipe e-books, including collections of healthy and fit recipes and vegan desserts. The brand offers a newsletter with recipes, tips and promotions, as well as a loyalty program. Its website provides customer and retailer information, and outlines opportunities to take part in product testing or its influencer and brand ambassador program. Abso is operated by Absorice Hungary Kft. and connects its community through social media and online shopping.