A Better Way, founded in Tennessee, has transformed from a grassroots initiative aimed at restoring joy in youth sports into a pioneering AI organizational platform tailored for various industries. The brand began through the efforts of Heath Eslinger and Eric Phillips, who, after years in coaching, identified the need to realign sports with its fundamental values of growth, connection, and empowerment. With a mission to enhance the youth sports experience, they developed an innovative online educational system that equips coaches and parents with essential tools and knowledge.

In 2022, A Better Way was acquired by tech entrepreneurs who shared their vision, leading to the expansion of their services into a comprehensive task management and process automation platform. This evolution allows organizations to focus on delivering meaningful training and fostering positive experiences, rather than getting bogged down by administrative tasks. A Better Way empowers teams with the tools to simplify operations and enhance community connections, reinforcing its commitment to helping organizations achieve their goals effectively.