AccountCast is a B2B connected TV advertising platform that brings account-based marketing precision to premium streaming environments. It helps brands reach named target accounts on household televisions, extending B2B campaigns beyond social and display channels. Using privacy-compliant data signals, AccountCast matches target account lists with streaming households so ads can be shown to people associated with the companies a sales team wants to reach.

The platform supports campaigns from planning through optimization. Its services include audience strategy, buying committee personas and target account list development, video creative adaptation or production, premium streaming ad activation, and measurement. Clients can track account exposure and engagement, compare outcomes with non-exposed accounts, and assess how CTV influences site visits, form fills, and pipeline. Campaigns can then be adjusted based on account activity and engagement.

AccountCast positions connected TV as an awareness and influence channel that complements existing ABM, search, social, and display programs. It says campaigns can be launched in under two weeks and provides a way for B2B marketers to deliver full-screen storytelling while connecting exposure to measurable business outcomes.