BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its web properties provide technical infrastructure for delivering playable ads, interactive ads and engagement landing pages. The network supports these experiences but does not create or manage the content published on individual landing pages; independent partners are responsible for their own material.

BPGame states that its domains are used for technical operations rather than commerce. Visitors are not asked to make payments or provide financial information through this domain. Although BPGame monitors activity to enforce its platform rules and Terms of Service, it does not verify, endorse or control each individual ad or landing-page message. Users can report harmful, abusive or suspicious activity to the trust and safety team, and privacy-related requests can be sent to the designated privacy contact. The site also offers an option to opt out of personalised content and tracking on the current device, with the preference stored locally in the browser.