Achord is a unique academic-social organization that develops and provides innovative academic knowledge in social psychology to promote equal, tolerant, and respectful relationships among diverse social groups in Israel. Through research, consultation, development, and training, we assist organizations and entities to integrate knowledge and tools from the field of social psychology. Our focus lies on addressing tensions and conflicts between different social groups within Israel and neighboring societies.

Established in 2016, Achord, affiliated with the Hebrew University of Jerusalem, aims to bridge the gap between practical interventions and research-based knowledge. Our team of psychologists and organizational consultants collaborates to enhance intergroup relations, combat discrimination, bias, and promote peace-building initiatives. We offer research, consulting, development, and training services tailored to various organizational challenges in promoting respectful and inclusive group relations