Acronym

Acronym is a global search and performance marketing agency founded in 1995 and headquartered in New York City. With teams across North America, Europe, the Middle East, and Asia-Pacific, the agency manages more than 1,000 operations in 35 countries, combining global reach with local market expertise.

Acronym helps organizations turn audience attention into revenue through an integrated mix of strategy, media, technology, and measurement. Its services include business and revenue strategy; search engine optimization and generative engine optimization; paid search, social, programmatic advertising, and marketplace campaigns; and conversion rate optimization and experimentation. The agency also provides analytics, measurement, attribution, data and platform integration, and ecommerce expertise, helping clients understand performance and make informed decisions across channels.

Acronym works with organizations in sectors including business-to-business, financial services, education, hospitality, and luxury. It partners with platforms such as Google, Meta, and Adobe, and develops tools including Nova and Lumina to support connected data and marketing operations.