Actares is a brand that advocates for greater corporate responsibility and long-term thinking in business policies. They encourage companies to implement economically, environmentally, and socially sustainable practices, and to communicate these efforts to the public. Actares also promotes gender equality in corporate leadership and advocates for family-friendly working conditions at all levels of management.

They empower their members to influence the investment policies and voting behavior of their pension funds, particularly in the second pillar. Actares actively opposes excessive bonuses and compensations, instead advocating for fair remuneration at all levels. They prioritize open dialogue with company boards before going public with their concerns.

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