Unclaimed brand
Action on Sugar is a group of specialists concerned with sugar and its effects on health. Learn more here about sugar and it's effect on health.
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Hex Code
Color name
RGB
HSL
CMYK
#EFBE73
Rob Roy
239, 190, 115
36, 79, 69
0, 21, 52, 6
#73BEEF
Jordy Blue
115, 190, 239
204, 79, 69
52, 21, 0, 6
#8C4108
Rusty Nail
140, 65, 8
26, 89, 29
0, 54, 94, 45
Action on Sugar is a prominent brand formed by a team of sugar specialists dedicated to addressing the impact of sugar on health. Established in 2014 by Consensus Action on Salt and Health, now known as Action on Salt, the brand aims to shape sugar reduction policies in the UK that can be adopted globally. With a focus on limiting free sugar intake to five percent of total energy, Action on Sugar collaborates with industry experts to advocate for evidence-based childhood obesity strategies and their effective implementation.
Through extensive surveys and research, the brand raises awareness about the consequences of excessive sugar consumption and encourages reformulation of products. Action on Sugar also partners with the food and drink industry to provide nutritional guidance and support in reducing sugar content. As a registered charity funded by donations, the brand operates independently without financial support from the food or beverage sector
Brand industry
Health
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How do I download the Action on Sugar logo?
The Action on Sugar logo comes in one version: a logo. Download as transparent PNG.
What are Action on Sugar's brand colors?
The Action on Sugar color palette uses the hex codes #EFBE73, #73BEEF and #8C4108.
The Action on Sugar name, logos and brand assets are trademarks of Action on Sugar and its affiliates. Brandfetch isn't affiliated with or endorsed by Action on Sugar. Their use is subject to Action on Sugar's brand guidelines.
