ACTIVE BEAUTY

ACTIVE BEAUTY is dm Bulgaria’s online magazine, sharing practical inspiration for a balanced lifestyle through articles on beauty, hair, health, lifestyle, family, horoscopes and competitions. Its content includes skincare and haircare advice, at-home beauty treatments, manicure tips, product trends, wellbeing topics, pet ownership and food choices that may support healthy-looking skin and hair. The magazine also highlights new products available through dm, including beauty and personal-care launches such as makeup, skincare, body products and hair accessories.

ACTIVE BEAUTY connects editorial ideas with dm’s wider retail offering, directing readers to products available in dm stores, the online shop and the My dm app. The broader dm Bulgaria assortment includes cosmetics, fragrance, baby products, healthy food, household goods, pet food and many other everyday essentials. Readers can also find information about dm’s loyalty programme and store services. By combining lifestyle features, beauty guidance and shopping inspiration, ACTIVE BEAUTY helps customers discover ideas and products for everyday care, personal wellbeing and home life.