The Agribusiness Development Agency (ADA) is a state-owned entity created by the provincial government of KwaZulu-Natal, South Africa. Its primary objective is to support the development of emergent black commercial farmers and agribusiness entrepreneurs in the province. Since its establishment in 2009, ADA has been working under the Department of Agriculture and Rural Development to address economic inequalities in the agricultural sector.

ADA recognizes the importance of strengthening both primary production and the entire value chains. With this in mind, they have identified the adoption of agri-hubs in commodity value chains as a possible solution for the development of the commodities sector in KwaZulu-Natal.

The agency operates based on a set of core values, including integrity, accountability, excellence, innovation, and efficiency. Their mission is to facilitate, establish, promote, and support the growth of enterprises owned and managed by targeted groups along the agricultural value chains through partnerships. ADA envisions a diverse, deracialized prosperous, and sustainable agribusiness sector in KwaZulu-Natal.

Through strategic partnerships and various projects like Ntingwe Tea and the Makhathini Irrigation Scheme, ADA strives to achieve its vision. To learn more about the agency and its initiatives, visit their website or engage with them on social media.