Ada was started in 2016 with a simlpe questions: why do businesses talk to their customers less the bigger they get? Our founders decided to find out firsthand. They worked as customer service agents for seven different teams from a scrappy office on Toronto’s east side, determined to become their best employees. Again and again, they ran into the same dilemma: businesses can maintain high-quality service or control costs, not both.

Ada was founded to eliminate this tradeoff.

From day one, Ada has been AI-native, building its software entirely around AI models—not seats for human users. Ada's vision is an AI “employee” that’s always on, always improving, and always getting you closer to your customers as you grow.

The future Ada is building is one where your AI is so capable that your customers genuinely prefer it, your support team transforms from a cost center into a growth engine, and you speak to your customers more—not less—at scale.