Arhi Kivilahti, the founder of Ada Insights, is a former retail researcher with a diverse background in the industry. From academia to digital consultancy and practical retail, Arhi's experience has given him a comprehensive understanding of the sector. His expertise lies in retail real estate economics and online grocery retailing in the UK.

In collaboration with two former colleagues, Arhi established Ada Fresh, an online grocery startup, with the aim of integrating the convenience of online shopping into customers' everyday routines. Ada Fresh offered a two-hour grocery delivery with a 30-minute delivery window, allowing customers to replace their traditional grocery store visit just before dinner. Although Ada Fresh gained a significant customer base, the venture faced challenges with investors and ultimately ran out of funds in 2019.

Since then, Arhi has worked as an independent retail analyst, advisor, and consultant under Ada Insights. Ada Insights pays tribute to individuals who possess unique perspectives and combine non-conventional viewpoints to provide revolutionary insights. Drawing inspiration from Ada Lovelace, the pioneering mathematician, and poet, Ada Insights aims to bridge the gap between arts and sciences, offering a fresh and innovative approach to retail analysis and consulting