It provides support either for complete projects or for selected functions, while partners can retain their client relationships and choose how communication is handled.

Its services include SERM, ORM, hidden marketing and PR, as well as reputation strategy, monitoring, analytics, copywriting, content placement and reporting. The team also works on reviews and promotion for Wildberries and Ozon, employer-brand reputation, influencer marketing, social media, and contextual and targeted advertising. Its stated areas of experience include finance, healthcare, pharmaceuticals, e-commerce, logistics and automotive businesses.

Partners can use serm.best, a client reputation management platform for monitoring, content, analytics, project finances and documents. The system is also available as a white-label solution. Engagement options range from platform access for partners managing work themselves to full-service delivery or confidential, partner-led client communication. ad:Booster supports project briefing, budgeting, specialist team formation and ongoing reporting, with the site stating that work can start within 14 days.