ADCITIES

ADCITIES is an outdoor advertising platform that uses real-world context to help brands reach audiences when and where their affinity is highest. Its OMI contextual AI interprets signals including location, time, mobility and events to plan, activate and measure campaigns across out-of-home (OOH), digital out-of-home (DOOH), retail media networks and mobility media. Rather than relying only on fixed advertising circuits, the platform helps advertisers select placements according to audience and context, with campaigns bought on a CPM basis.

ADCITIES supports brands and agencies throughout the campaign process. After receiving a brief, OMI identifies audience segments and relevant contexts; campaigns are then activated across publisher inventory. Measurement tools report qualified impressions, reach, on-target affinity, heat maps and Go-To-Store results. The company also provides publishers with a digital sales channel for monetizing OOH inventory. ADCITIES reports working with more than 300 publishers and operating across Spain, Portugal, France, Italy, Mexico, Brazil, Colombia and the GCC. Its stated capabilities include more than 50 real-world signals and 1.15 billion qualified impressions per year.