Add-venture Learning is an educational brand focused on helping primary school children build a positive relationship with mathematics. Its approach makes learning fun and meaningful through play, creative activities and its Number Friends characters. The brand also encourages children to develop a mathematical growth mindset and gives parents opportunities to bond with them while learning. Its materials are designed to follow the Singapore Ministry of Education syllabus and support children’s strengths and potential.

The +venture in Maths programme is intended for Primary 1 to 3 students, while +venture in Solving Maths Problems supports Primary 4 to 6 students with enjoyable ways to tackle maths questions. Add-venture also offers number and geometry game sets, each featuring at least ten games or puzzles. These encourage hands-on learning and are designed to develop number sense and spatial visualisation; both sets are listed as suitable for Primary 1 to 3. Other offerings include Number Friends merchandise, programmes, subscriptions, teacher resources, the App-venture platform, Funstart, E-Practice materials, magazine answers, game videos and competitions.