Addicta Marketing Lab

Addicta Marketing Lab is a marketing studio specializing in luxury hospitality, serving boutique hotels, resorts, gastronomic experiences, and related lifestyle brands. Based in Medellín and working across Cartagena, Colombia, and Latin America, the agency positions itself as an extension of each client’s team, with a focus on building consistent, distinctive brands rather than relying on isolated campaigns. Its work combines strategy, editorial content, and digital positioning to help properties inspire interest and reach high-value guests.

Services include digital strategy, social media management, brand identity, on-site photography and video production, digital advertising, email marketing, search engine optimization, and website and booking-engine development. The studio aims to maintain a cohesive luxury experience across channels and throughout the guest journey, from discovery and pre-arrival communications to repeat visits. Addicta reports having supported more than 15 hospitality and lifestyle brands and offers an integrated approach spanning strategy, content, paid media, and web development. Its client portfolio includes hotels, resorts, cafés, coworking spaces, and businesses in other sectors.