Addiopizzo is a brand that has been operating in Palermo and Sicily since 2004, with a mission to promote a cultural revolution against the mafia. Their core values include individual and collective responsibility, participation, freedom, youth empowerment, solidarity, and social justice. They have three main areas of intervention: critical consumption, assistance to victims, and social inclusion.

Critical consumption is their primary strategy in the fight against the mafia. They encourage citizens and consumers to make their purchases from businesses that have said no to paying protection money. They offer free assistance to victims, providing legal, psychological, and business support for those seeking liberation from mafia conditioning. Additionally, they focus on social inclusion activities aimed at preventing distress and deviance.

Addiopizzo's dedication to challenging mafia control in Sicily has garnered support from individuals who share their spirit and values. If you believe in this cause, you can contribute by participating, signing their manifesto, joining their network, volunteering, or making a donation. By doing so, you become a part of the fight against the mafia, a fight that goes beyond an organization—it represents the struggle of an entire people for dignity and justice.