Its approach combines data-informed decision-making with an understanding of brands and their audiences, bringing consulting, creation, and campaign management together in one service. The agency also supports clients with individual disciplines according to their needs.

Services include social media strategy and management, content planning, authentic storytelling, and consistent brand communication across platforms. adfriends develops brand creatives and advertising assets for social media, display advertising, and digital out-of-home campaigns, including visual concepts, animations, and production-ready designs. Its performance creative offering includes user-generated content, creator-network support, structured storyboards, and content designed for testing and refinement.

For performance marketing, the agency plans KPI-focused campaigns and cross-channel strategies, optimizes media budgets, and provides transparent reporting. The website cites experience across more than 3,000 campaigns and features projects for brands including REWE Lieferservice, Tamron, and Phantasialand. adfriends offers an initial consultation to discuss advertising goals and suitable approaches.