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Hex Code
Color name
RGB
HSL
CMYK
#2B3990
Bay of Many
43, 57, 144
232, 54, 37
70, 60, 0, 44
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#940000
Red Berry
148, 0, 0
0, 100, 29
0, 100, 100, 42
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group is recognized as Southeast Asia’s premier eCommerce platform, operating in six key nations: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group’s cutting-edge technology, Lazada connects a diverse consumer base through innovative logistics and payment solutions. The brand boasts an extensive range of products via its flagship venture, LazMall, which launched in 2018, offering access to over 32,000 authentic brands with fast delivery and a flexible return policy.
Lazada Marketplace empowers retailers by connecting them with millions of new customers and providing services that include secure payment options and marketing analytics. The brand also emphasizes cross-border commerce, enabling local sellers to reach global markets while introducing Southeast Asian shoppers to international products across various categories, from fashion to electronics. By prioritizing a seamless shopping experience, Lazada continuously adapts its offerings to meet the dynamic needs of customers, aiming to serve 300 million users by 2030.
Brand industry
E-commerce and Shopping
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