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Hex Code
Color name
RGB
HSL
CMYK
#AF5717
Fiery Orange
175, 87, 23
25, 77, 39
0, 50, 87, 31
#EFBF6F
Rob Roy
239, 191, 111
38, 80, 69
0, 20, 54, 6
#1F67B7
Fun Blue
31, 103, 183
212, 71, 42
83, 44, 0, 28
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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Football boots and teamwear
Running shoes
Sports performance apparel
Sneakers and streetwear
Athletic equipment
What does Adidas' branding look like?
The adidas identity is anchored by a lowercase wordmark paired with the three-stripe mark, whose rising diagonal bars form a mountain-like emblem. Its visual language combines bold, clean lettering with a high-contrast palette of black and white, often adding vivid product colors, athletic photography, and uncluttered compositions that foreground movement and performance.
What are Adidas' brand colors?
The Adidas color palette uses the hex codes #AF5717, #EFBF6F and #1F67B7.
The Adidas name, logos and brand assets are trademarks of Adidas and its affiliates. Brandfetch isn't affiliated with or endorsed by Adidas. Their use is subject to Adidas's brand guidelines.
