Admetrics is an analytics and budget-allocation platform for e-commerce and direct-to-consumer brands. It helps marketing teams understand which campaigns generate genuine business value and direct spending toward the activities that perform best. By connecting online shops, marketplaces, advertising accounts and other data tools, Admetrics brings orders, marketing costs and customer journeys into a shared data layer.

The platform combines multi-touch attribution, marketing mix modeling, experimentation and first-party tracking to assess campaign performance from an independent perspective. Its reporting accounts for costs such as products, shipping, returns and fees, helping brands evaluate contribution profit, customer value, creative performance and new-customer acquisition. Teams can use these insights to manage budgets manually, follow model-based recommendations or automate allocation with Ad Pilot.

Admetrics also offers data connections, exports, APIs and integrations with e-commerce, advertising, retention and analytics services. The company emphasizes EU data hosting, consent-aware tracking and compliance documentation. Its services are designed to help brands improve measurement, reduce wasted spend and make more informed marketing decisions, with evidence from customer journeys and experiments supporting ongoing budget reviews.