Adorn Insight

Adorn Insight is a pioneering advisory studio dedicated to transforming the jewellery industry through innovative strategies and expert insights. Founded in 2010 by renowned jewellery buyer Juliet Hutton-Squire and esteemed journalist Maia Adams, the company serves as a global authority on change within the sector. Adorn Insight collaborates with ambitious jewellery businesses, equipping them with the tools and knowledge needed to thrive in a rapidly evolving market.

The services offered by Adorn Insight are diverse and tailored to meet the unique needs of each client. This includes bespoke consultancy, game-changing members-only content, and a creative studio focused on product development, branding, and consumer experience. Their team of international specialists excels in areas such as cultural insight, data analysis, and retail evolution, ensuring successful project delivery. With a commitment to pushing the jewellery sector forward, Adorn Insight aims to empower clients—from emerging designers to established luxury brands—helping them realize their full potential in a competitive landscape.