AdPoints is the innovative retail media division of Kotsovolos, launched in May 2022 after extensive planning. With a vision to transform retail into a robust advertising platform, AdPoints connects brands directly with consumers through Kotsovolos's extensive retail network. This dynamic platform employs a multitude of touchpoints, including online and in-store channels, to execute cohesive marketing campaigns tailored to the needs of various brands.

Through AdPoints, companies can benefit from direct access to a wide customer base interested in electronics and home appliances. The seamless integration of advertising within the shopping experience enhances conversion rates and ensures a high return on investment. Catering to top consumer electronics brands and trusted media agencies, AdPoints offers flexible solutions, adapting strategies for each partner's objectives. Their comprehensive services encompass everything from campaign planning and asset creation to optimization and reporting, ensuring a transparent and effective advertising experience. With AdPoints, businesses can confidently amplify their presence and impact within the Kotsovolos ecosystem.