Adrop is a mobile app monetization company that helps developers manage advertising demand through live-bid mediation. Its platform connects apps to more than 15 demand networks and auctions ad requests in real time, allowing configured partners to compete for each impression. Adrop offers a single SDK with an adapter layer for network integrations, CPM floor controls by ad unit and region, and a dashboard for monitoring yield and network win rates. Developers can update floors and waterfall settings without releasing a new app version, while analytics help assess placement performance, session length, and ad frequency.

The service is designed for indie game studios, utility app developers, and content or casual apps. Adrop reports an average 34% eCPM lift compared with a single-network baseline and beta publisher fill rates above 90%, based on aggregate beta data. Plans range from a free tier to paid options with higher impression limits, expanded network access, testing and optimization tools, and support features. Adrop also publishes practical guides on ad mediation and app monetization.