AdsBaba is an independent programmatic advertising exchange connecting publishers, app developers, SSPs, DSPs, ad networks, agencies, and XML feed partners. Its platform brings real-time bidding and XML monetization together, helping participants trade digital advertising inventory through standard integrations and account-level controls. The exchange supports OpenRTB 2.

5 and 2. 6, VAST video protocols, and formats including display, native, in-app, video, CTV/OTT, push, pop, and XML feeds for search and in-page placements. Publishers can monetize web, app, video, and connected-TV supply, while advertisers and demand partners can access curated inventory through SSP and DSP connections, private marketplaces, and quality and routing controls.

AdsBaba also provides endpoint setup, QPS allocation, filtering, reporting, feed-level controls, and partner account support. Its quality and compliance processes include traffic and fraud review, malware and redirect controls, category enforcement, supply-transparency checks, and privacy-signal workflows. The company describes a partner onboarding process covering commercial review, technical configuration, validation, and controlled scaling.

AdsBaba reports more than 240 integrated partners and activity across over 70 geographies