AdScanner is a leading brand in the field of data and cockpit solutions for TV advertising. With the aim to increase transparency, control, and speed in TV advertising, AdScanner offers a full stack addressable TV ecosystem that sets a world standard in data-driven advertising. Supported by their own AI and big data algorithms, AdScanner provides a wide range of marketing and data solutions.

Their applications include synchronizing TV and digital advertising, optimizing programming schemes and campaign effectiveness, and introducing new addressable TV campaigns. AdScanner's solutions are trusted and utilized by over 50 clients across 5 European countries, including advertisers, regulatory bodies, TV companies, media agencies, and telecom operators. They enable a data-driven approach to TV advertising by answering three crucial questions.

Firstly, they provide insights on who is advertising what, how much, and when through their unique video recognition algorithm. Secondly, they analyze what TV content and ad campaigns are being watched by audiences, offering in-depth insights into target audiences and their viewing behavior. Lastly, they demonstrate how these insights influence business KPIs by integrating proprietary data, client-owned KPIs, and third-party data into their Marketing Cockpit dashboard.

With over 57. 9 million recognized ads, AdScanner is a reliable and innovative partner for companies looking to harness the power of data in TV advertising. Explore their products and meet their team on their website for more information