Adtrac AG

Adtrac is a platform for managing digital screen networks and advertising operations, helping screen operators simplify workflows and generate more revenue from available advertising inventory. Designed for networks such as in-store and retail screens, it brings campaign booking, scheduling, reporting, and billing into one system, reducing reliance on manual spreadsheet-based processes.

Users can plan campaigns through a sales team or the platform interface, while customers can upload advertising materials for delivery to the content management system at the scheduled time and location. Adtrac also provides live campaign progress tracking and shareable reports. At month-end, playout data supports transparent billing, with invoice information transferred to accounting software. The platform is designed to let operators sell advertising without scheduling restrictions and maintain greater control over screen revenue.

Adtrac also offers guidance for improving screen monetization, including a digital sales playbook with advice on advertising formats, engaging content, and performance data. Its website features resources on digital out-of-home advertising and screen-network operations, along with opportunities to book a meeting and discuss a monetization strategy.