ADvantage
@advantage.vc
ADvantage invests in early-stage technology companies aimed at shaping the future of sports. ADvantage is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform, OurCrowd. ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports (eSports, fantasy, and new sports). Led by venture investor and professional athlete Jeremy Pressman, and sports tech & investment expert Alexander Bente, ADvantage is targeting a diversified portfolio of category defining companies from around the world.
ADvantage's Company Logos


ADvantage's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#9DE1FF
Anakiwa
157, 225, 255
198, 100, 81
38, 12, 0, 0
#0A7E86
Blue Chill
10, 126, 134
184, 86, 28
93, 6, 0, 47
#00DDE0
Robin's Egg Blue
0, 221, 224
181, 100, 44
100, 1, 0, 12
About ADvantage
ADvantage Sports Tech Fund is a global venture capital fund that focuses on early-stage technology companies that are shaping the future of sports. With a passionate and globally diverse team, ADvantage invests in sports tech companies that are revolutionizing the way we watch, play, and experience sports. Their portfolio companies are at the forefront of fan engagement, utilizing modern technology solutions to enhance the fan experience.
From new forms of media consumption and distribution to next-gen mobile tech and in-stadium experiences, ADvantage understands that technology is central to engaging the modern sports fan. They also recognize the power of technology in connecting athletes and communities. Through innovations in performance tracking, player analytics, and connected sports communities, technology is playing a vital role in shaping the mental and physical capabilities of athletes today.
ADvantage's investment focus areas include Fan Engagement, Connected Athlete, and Derivative Sports. They specialize in investing in Series A Sports Tech Companies with an average initial check size of $1-3 million. ADvantage believes that innovation knows no borders, just like in sports.
With a strategic and global network across sports, fitness, and gaming, ADvantage has established a strong presence in the industry. They are proud to build on one of the richest legacies in sports, inspired by the founder of adidas, Adi Dassler. Overall, ADvantage Sports Tech Fund is dedicated to investing in the future of sports by supporting innovative technology companies that are changing the game
