Unclaimed brand
Smollan helps brands and retailers grow through connected retail solutions spanning sales, merchandising, activation, data and technology across 60+ markets.
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Hex Code
Color name
RGB
HSL
CMYK
#0079C0
Lochmara
0, 121, 192
202, 100, 38
100, 37, 0, 25
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Smollan is a global retail growth solutions company that helps brands and retailers win at the point of purchase across physical and digital channels. Operating in more than 60 markets, it combines local retail knowledge, a workforce of over 90,000 people, data and custom-built technology to improve product availability, visibility, shopper engagement and commercial performance. The company says its history of trusted partnerships spans more than 90 years.
Smollan’s services are organized around three connected areas. Sales and Merchandising supports field sales, product availability, shelf presentation and brand communication. Activation and Experience covers creative work, experiential marketing and retail design to influence consumer choices. Data and Technology brings together intelligence and insight, platforms, operations enablement and enterprise technology, including software and AI capabilities for more precise retail operations. These solutions are designed to work together, helping clients coordinate execution and customer experiences across channels. Smollan serves businesses in FMCG and broader retail sectors, including food and beverage, consumer goods, personal care, health, pharmaceuticals, technology, consumer electronics and sportswear.
Company type
Privately Held
Year founded
2015
Company size
10,001+ employees
Retail sales and merchandising
In-store brand activation
Shopper experience design
Retail execution software
Retail data and AI
How do I download the Smollan logo?
The Smollan logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Smollan's branding look like?
The Smollan wordmark is a distinctive lowercase “smollan” name in rounded, connected-looking letterforms, usually presented in a simple wordmark rather than a separate emblem. Its visual system pairs clean, contemporary typography with deep blue and bright blue accents on white or dark grounds, using people-and-retail photography, large confident headlines and spacious, modular layouts.
What are Smollan's brand colors?
The Smollan color palette uses the hex codes #0079C0, #FFFFFF and #000000.
The Smollan name, logos and brand assets are trademarks of Smollan and its affiliates. Brandfetch isn't affiliated with or endorsed by Smollan. Their use is subject to Smollan's brand guidelines.
