Adventic is Prisma Media’s advertising platform, designed to make media planning and campaign booking simpler for advertisers, agencies and trading desks. Users describe a campaign brief in natural language and receive a media plan, bringing Prisma Media and partner inventory into one accessible workflow. The offering spans print, digital display, television, radio and video, with titles including Femme Actuelle, Capital, GEO, Télé-Loisirs and Passeport Santé. Adventic is also built to work with AI agents and the open AdCP protocol, helping buying platforms discover and compare relevant advertising opportunities.

The platform supports the campaign process from start to finish. It presents available products, placements and rates; helps users check creative formats and specifications; and streamlines reservations from brief to insertion order. Delivery, reporting and billing are also orchestrated within the same workflow. Adventic aims to reduce manual handoffs and administrative friction while making media inventory clearer to both people and platforms. Advertisers and agencies can request a demonstration or access the platform to explore campaign planning.